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Meeting & Event Management

10-109-6 Associate Degree (AAS) 64 Credits Financial Aid Eligible Accelerated Format Only Location*: Appleton

*Some general education courses may be available at multiple locations.

Behind every successful conference, convention, association meeting and business expo is a highly skilled meeting and event manager. Whether you are just beginning or want to gain more skills, this degree will give you an advantage in a rapidly growing, exciting field. You’ll learn how to negotiate contracts, manage facilities, solve problems, make decisions and communicate well. In addition, you will gain skills in developing partnerships, managing expositions and handling transportation, registration and housing for large and small events. The program includes an internship to give you experience planning, setting up, and managing an event or meeting.

COURSE LIST

Technical Studies (40 Credits)

Course Title
Course Number
Credits
Marketing 1, Principles of
10-104-151
3
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Meeting & Event Management Fundamentals
10-106-140
3
Focuses on planning a successful meeting/event. Topics include conducting the planning activities, managing the finances, promoting the meeting/event, facilitating the on-site needs, analyzing contracts, arranging travel and transportation needs, and conducting follow-up activities while communicating effectively with all stakeholders.
Effective Business Practice
10-106-118
3
Provides hands-on experience and practice using a variety of business communication techniques providing students with knowledge, poise, tact and the skills to conduct themselves in the business world with confidence. Included in the course is The Seven Habits of Highly Effective People developed by Stephen Covey.
Meeting & Event Management, Adv. Apps
10-106-180
3
Learn to create, market, plan and implement incentive programs and special events. Apply creativity to develop events with unique purposes and presentations combining elements such as site selection, decor, lighting, sound and entertainment as well as food and beverage to reflect the theme of the event.
Prerequisite: Meeting & Event Management Fundamentals (10-106-140); Marketing 1, Principles of (10-104-151)
Web Technologies
10-106-101
2
Provides a basic understanding of the Web as well as the tools used to create Web pages, blogs and other features. Reviews social and business Web tools and components.
Transportation, Registration and Housing
10-109-102
2
Identify the meeting audience location and understand technological abilities to best assess the location for a meeting and the type of registration to be used. Learn to identify and make informed decisions that allow attendees a seamless meeting experience.
Corequisite: Meeting & Event Management Fundamentals (10-106-140)
Business Law 1
10-102-103
3
Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.
Exposition Management
10-109-112
2
Provides the student with an understanding of the growing role of trade shows as a source of revenue for the sponsor as well as an opportunity for buyers and sellers to interact face-to-face in an educational environment. Students create a request for proposal, identify contractors necessary for producing the show, and learn how to effectively interact and communicate with exhibitors throughout the process.
Meeting Management Internship
10-109-127
3
Provides both theoretical and hands-on experience planning, setting up, and managing a meeting or event. Emphasis is on developing and implementing proper procedures to ensure professional results. Weekly seminars emphasize career-related topics.
Corequisite: Meeting & Event Management Adv. Apps (10-106-180)
Risk Management & Crisis Planning
10-109-101
3
Addresses security issues such as V.I.P. protection, kidnapping, hijacking, bombing and burglary. Included in crisis management issues are health, computer data loss, staff resignations, natural disasters, strikes, liquor liability and speaker cancellation/no show.
Partnership Development
10-109-107
2
Learn how to analyze a meeting to identify sponsorship and fundraising opportunities. These partnerships build support for a meeting, increase marketing effectiveness and increase meeting profitability.
Business Law 2
10-102-157
3
Discusses employment, business organizations, ethics, computer law and insurance.
Prerequisite: Business Law 1 (10-102-103)
MS Office Suite, Introduction
10-103-120
2
Focuses on beginning computer concepts, Windows operating system, Word, Excel, Access, PowerPoint, and the basic integration of the various components of the Microsoft Office Suite application.
Presentation and Training Techniques
10-106-178
3
Develops the skills necessary to prepare, support and facilitate business presentations and training programs.
Accounting, Principles of
10-101-107
3
Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

General Studies (21 Credits)

Course Title
Course Number
Credits
Introduction to Diversity Studies
10-809-172
3
Develops workplace skills needed to work with diverse groups of people. Ethnic relations are studied in global and comparative perspectives. Students examine their biases and gain awareness of differences and common ground shared. The course emphasizes how personal and cultural diversity enhances the effectiveness of work groups.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Economics
10-809-195
3
Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Written Communication
10-801-195
3
Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Oral/Interpersonal Comm
10-801-196
3
Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Math w Business Apps
10-804-123
3
Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.
Prereq: ACCPL Arithmetic >= 65 OR ACT Math >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor at the first class.
Intro to Psychology
10-809-198
3
Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Intro to Sociology
10-809-196
3
Focuses on the basic concepts of the intercultural discipline of sociology. Emphasis is placed on culture, socialization and social stratification. The course also looks at five institutions: family, politics, economics, religion and education. Additional topics include demography, deviance, technology, environmental social issues, and social change and organization.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.

Suggested Electives (3 Credits)

Course Title
Course Number
Credits
Business, Introduction to
10-102-112
3
Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.

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