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Marketing

10-104-3 Associate Degree (AAS) 65 Credits Financial Aid Eligible Locations*: Appleton, Oshkosh

*Some general education courses may be available at multiple locations.

Marketing is an exciting and dynamic part of business that provides you with opportunities in a wide variety of career choices. You may find employment with a manufacturer, wholesaler, hospitality or non-profit firm, or choose to work with new business development and start-ups. Or you may work in retail management, advertising, industrial sales and service, research or purchasing. Through this degree program, you’ll learn the principles of marketing, sales, retailing, advertising and market research. You’ll also learn to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills. To give you a broad understanding of business, your training will include courses such as accounting, math, law, economics, data processing and communications. You’ll have many career options with this degree.

COURSE LIST

Technical Studies (41 Credits)

Course Title
Course Number
Credits
Business Law 1
10-102-103
3
Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.
Business, Introduction to
10-102-112
3
Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.
Digital Marketing
10-104-100
3
Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Marketing Research
10-104-113
3
Focuses on the skills and techniques necessary to conduct basic marketing research. It covers problem definitions, planning studies, use of secondary data, questionnaire design and development, instrument administration, and data collection and interpretation.
Prerequisite: Marketing 1, Principles of (10-104-151) or Marketing 1 (10-104-156DE)
Advanced Sales
10-104-124
3
Analyzes advanced concepts of industrial and services selling with actual application of the selling process. Emphasizes hands-on selling by using analysis tools and group interaction. Develops skills in time management, self-motivation and territorial organization.
Corequisite: Sales Principles (10-104-166) or are not currently pursuing a degree
Marketing 1, Principles of
10-104-151
3
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Intro to Sales
10-104-166
3
Examines the basic concepts and principles of sales as they apply to retailing. It includes wholesaling and industrial selling, the function of selling in business and living, careers in personal selling, requirements and rewards, buying motives, product knowledge, prospecting and approach, product presentation, sale closing, account servicing and handling objections.
MS Office Suite, Introduction
10-103-120
2
Focuses on beginning computer concepts, Windows operating system, Word, Excel, Access, PowerPoint, and the basic integration of the various components of the Microsoft Office Suite application.
Accounting, Principles of
10-101-107
3
Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.
Marketing Analytics
10-104-101
3
Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.
Integrated Marketing Communications
10-104-103
3
Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Marketing Plan Development
10-104-104
3
Provides students the opportunity to apply advanced marketing concepts in a capstone project approach. Emphasizes the development, organization, implementation and control of the marketing plan.
Consumer Behavior
10-104-106
3
Analyzes behavioral science concepts applicable to understanding behavior of consumers in the marketplace. Students examine specific processes of consumer decision-making and purchasing, and the implications these have for marketing strategy.
Marketing Internship
10-104-105
3
Provides on-the-job training that allows students to apply the theories, skills and techniques studied in the program. Students work a minimum of 144 hours in a marketing-related setting. The internship includes weekly discussions related to employment topics.

General Studies (21 Credits)

Course Title
Course Number
Credits
Intro to Ethics: Theory & App
10-809-166
3
Provides a basic understanding of ethical theories and uses diverse ethical perspectives to analyze and compare relevant issues. Students will critically evaluate individual, social and/or professional standards of behavior and apply a systematic decision-making process to these situations.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Economics
10-809-195
3
Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Written Communication
10-801-195
3
Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Oral/Interpersonal Comm
10-801-196
3
Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Intro to Psychology
10-809-198
3
Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Math w Business Apps
10-804-123
3
Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.
Prereq: ACCPL Arithmetic >= 65 OR ACT Math >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor at the first class.
Intro to Sociology
10-809-196
3
Focuses on the basic concepts of the intercultural discipline of sociology. Emphasis is placed on culture, socialization and social stratification. The course also looks at five institutions: family, politics, economics, religion and education. Additional topics include demography, deviance, technology, environmental social issues, and social change and organization.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.

Suggested Electives (3 Credits)

Course Title
Course Number
Credits
Business Law 2
10-102-157
3
Discusses employment, business organizations, ethics, computer law and insurance.
Prerequisite: Business Law 1 (10-102-103)
DECA Leadership
10-104-110
1
Helps students to develop their leadership skills through participating in local, state and national Delta Epsilon Chi (DECA) activities. DECA is a national organization for college students preparing for careers in marketing, merchandizing or management.
Entrepreneurial Mindset
10-145-101
1
Inspires and engages participants in fundamental concepts of an entrepreneurial mindset and the unlimited opportunities it can provide. Empowers learners through entrepreneurial thinking and immerses them in entrepreneurial experiences that enable them to develop entrepreneurial skills.
Entrepreneurship, Introduction to
10-145-104
3
Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.

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