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Exploring Marketing & Sales Careers

20-104-7 Certificate (C) 15 Credits Not Financial Aid Eligible Locations*: Appleton, Oshkosh

*Some general education courses may be available at multiple locations.

Do you want to pursue a career in marketing or sales but don’t know which program fits your personality, interests and abilities? This certificate allows you to investigate the various career fields. You will learn about job opportunities, potential income and education needed to enter the program you choose.

COURSE LIST

Course Title
Course Number
Credits
Business, Introduction to
10-102-112
3
Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.
Marketing 1, Principles of
10-104-151
3
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Intro to Sales
10-104-166
3
Examines the basic concepts and principles of sales as they apply to retailing. It includes wholesaling and industrial selling, the function of selling in business and living, careers in personal selling, requirements and rewards, buying motives, product knowledge, prospecting and approach, product presentation, sale closing, account servicing and handling objections.
Oral/Interpersonal Comm
10-801-196
3
Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Psychology of Human Relations
10-809-199
3
Explores the relationship between the general principles of psychology and people's everyday lives. Students seek a deepened sense of awareness of themselves and others, and to improve their relationships at work, in the family and in society.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.

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