Taking the Next Step
In 2008, Ellsworth registered for the Venture Center’s E-Seed entrepreneurship training program, which included courses on business legal structures, marketing, market research and analysis, customer relations, product pricing, and business finance.
“The next step was to make glasses, but I couldn’t find manufacturers in the United States,” she says. “I read about the Fab Lab at FVTC and used it to develop a 3-D image of what I wanted the glasses to look like.”
After a year-long search, Ellsworth connected with a manufacturer. “The frames are made overseas, and everything is tested in the United States,” she says. Ellsworth added that the books are made locally by RR Donnelley. The company prints her books from its Greenville, Wis., facility, in addition to packaging, warehousing, kitting, and shipper services for Peeps Eyewear. The girls’ line, called Princess Peeps, includes two designs: a classic frame and a pink, sparkly princess frame. Ellsworth also is developing a line for boys.
Last year, Ellsworth entered her business plan in the Governor’s Business Plan Contest and earned first place in the competition’s Business Services division. In August, Ellsworth began selling her product line with University of Wisconsin Health Optical and Wink Optical in Lincoln Park, Ill. “If it wasn’t for FVTC’s Venture Center, I wouldn’t be this far along,” Ellsworth says. “The tools and resources it provided were instrumental in getting my business off the ground. And I had a technical team behind me with the college’s Fab Lab.”
And, Ellsworth adds, this is only the start. “I want my glasses to be available to children throughout the country,” she says. “I hope that when children get their first pair of glasses, they will walk out excited to be wearing them.”
Ellsworth’s goal to make Peeps Eyewear frames accessible to children throughout the U.S. took another step closer to reality when she recently landed a partnership with Wisconsin Vision, a large Midwest optical, eye exam, eyeglass, and contact lens provider with 27 locations in Wisconsin, Indiana, and Illinois. Her products are available in Wisconsin Vision select boutiques and all store locations. “We want to change the way children wear glasses,” says Ellsworth.
When Fox Valley Technical College offered a Bridge to Entrepreneurship and Business course for 14 ELL (English Language Learner) students representing a range of countries, they all quickly learned the basics of starting a business in the United States or in their homelands.
“We’re trying to encourage our students to look at entrepreneurship as a viable choice,” says Caethe Brockman, an instructor in FVTC’s Entrepreneurship and Marketing program. “With this class, we wanted to develop a product, so the students could better understand entrepreneurship.”
That product was an aluminum water bottle with lettering that was laser-etched in FVTC’s Fab Lab, with proceeds going to Kiva, an online microlending bank that helps support entrepreneurs worldwide. “The students developed a timeline and pricing, did some marketing, determined expenses and profits, and assessed areas of improvement,” Brockman says. They gave their profits to four businesses in Kenya, Peru, Cambodia and Pakistan.
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Career Minded: Read the latest issue of Focus magazine, featuring programs that are in demand now.
Tuesday, March 3, 5 p.m., Appleton. Learn about Fast Forward grant programs, then complete all your admissions requirements in one visit.
Thinking of transferring to UW-Green Bay?
Want to visit us in person? Attend Discovery Day to experience campus life at FVTC.
Cultural Cuisine 2015
Join us Sunday, Feb. 22, 2015 for endless cultural hors d'oeuvres prepared by our Culinary Arts students.
(2/25/2015 10:00 AM - 2:00 PM)
(2/25/2015 11:30 AM - 12:30 PM)
(2/25/2015 4:00 PM - 6:00 PM)
(2/25/2015 7:00 PM - 9:00 PM)
College Goal Wisconsin
Saturday, Feb. 28 | Get free, on-site professional experience completing the FAFSA.
3/3 Easy Start Session
3/5: On Campus: UW-Green Bay
(3/10/2015 11:30 AM - 1:00 PM)
(3/10/2015 5:00 PM - 7:00 PM)
Explore Starting a Business, Appleton
Learn the three critical things you must do to launch and sustain a business.
(3/12/2015 7:30 AM - 11:30 AM)
(3/12/2015 8:30 AM - 12:30 PM)
(3/12/2015 11:00 AM - 1:00 PM)
End of Short Term 3
Cooking Demo: Meatless Moments
Saturday, March 14 | Don’t let meatless fool you! Many are surprised when they have an opportunity to see and taste how great these foods can be.
(3/16/2015 - 3/20/2015)
Spring Break for Students
(3/20/2015 - 3/21/2015)
Sewing & Quilting Expo
14th annual Sewing & Quilting Expo, Friday & Saturday, March 20 & 21, Oshkosh Riverside Campus
(3/23/2015 - 3/27/2015)
(3/23/2015 11:00 AM - 1:00 PM)
(3/24/2015 7:30 AM - 10:30 AM)
(3/24/2015 11:00 AM - 1:00 PM)
(3/25/2015 11:30 AM - 1:00 PM)
(3/25/2015 1:00 PM - 2:00 PM)
(3/26/2015 11:00 AM - 1:00 PM)
(3/26/2015 1:00 PM - 2:00 PM)
Learn gardening tips from the experts! Saturday, March 28
(3/30/2015 - 4/10/2015)
(3/30/2015 11:00 AM - 3:30 PM)
Registration for Continuing Program Students - Summer & Fall Terms
(4/1/2015 11:00 AM - 1:00 PM)