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Program Code: 10-104-3

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Associate Degree: 2 Years, 65 Credits
Appleton and Oshkosh Campuses
Financial Aid Eligible

Career Opportunities

Marketing is an exciting and dynamic part of business and provides you with opportunities in hundreds of job and career choices. More than half of all careers require marketing skills. You may find marketing career opportunities with a manufacturer, wholesaler, or non-profit firm in retail management, advertising, industrial sales and service, research and purchasing. In addition, marketing provides you with the tools and experiences that assist in new business development and start-ups including business and marketing planning skills. The objective of the program is to provide experiences and activities that you need in order to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills.

Program Description

Your courses in the Marketing program are designed to emphasize principles of marketing, sales, retailing, advertising and marketing research. In addition, you take allied business courses in such areas as accounting, math, law, economics and data processing. To help you relate more effectively to the public and fellow employees, you will study communications and psychology, both considered vital parts of the program.

Program/Plan Admission Requirements

Program Outcomes

Upon successful completion of this program, you will be able to:

  • Develop strategies to anticipate and satisfy market needs.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.

Program Offered at These Locations
  • Appleton—1825 N. Bluemound Drive
  • Oshkosh Riverside—150 N. Campbell Road

Helpful High School Courses

Math, English, marketing education and psychology are useful.

Contact Us

Visit our department website at

For additional program/admission information, View Program Plan.

Will my credits transfer to a 4-year college?

Students must follow the program curriculum in place at the time of enrollment into the program.
If you have questions, contact your advisor.

2014-15 Educational Program