Program Code: 10-104-3
Print Program Overview and Courses
Associate Degree: 2 Years, 70 Credits
Appleton and Oshkosh Campuses
Financial Aid Eligible
Marketing is an exciting and dynamic part of business and provides you with opportunities in hundreds of job and career choices. More than half of all careers require marketing skills. You may find marketing career opportunities with a manufacturer, wholesaler, or non-profit firm in retail management, advertising, industrial sales and service, research and purchasing. In addition, marketing provides you with the tools and experiences that assist in new business development and start-ups including business and marketing planning skills. The objective of the program is to provide experiences and activities that you need in order to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills.
Your courses in the Marketing program are designed to emphasize principles of marketing, sales, retailing, advertising and marketing research. In addition, you take allied business courses in such areas as accounting, math, law, economics and data processing. To help you relate more effectively to the public and fellow employees, you will study communications and psychology, both considered vital parts of the program.
Program/Plan Admission Requirements
Upon successful completion of this program, you will be able to:
Program Offered at These Locations
- Develop strategies to anticipate and satisfy market needs.
- Promote products, services, images, and/or ideas to achieve a desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
Helpful High School Courses
- Appleton—1825 N. Bluemound Drive
- Oshkosh Riverside—150 N. Campbell Road
Math, English, marketing education and psychology are useful.
Visit our department website at www.fvtc.edu/marketingprogram.
For additional program/admission information, View Program Plan.