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Meeting & Event Management
Program Code: 10-109-6


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Associate Degree: 64 Credits
Appleton Campus
Financial Aid Eligible
Accelerated Format Only


Career Opportunities

The meetings and event management industry is rapidly becoming an important and recognized business profession within the current global marketplace. This program is designed for beginning as well as experienced meeting and event managers and will prepare you for the changes occurring within this complex and competitive industry. It provides you with a solid foundation in the event management disciplines as well as specialized event management skills classes.

Upon completing this program, you may find work as a corporate meeting and event planner, destination specialist, donor coordinator, event coordinator, event resources manager, event planner, group transportation manager, incentive planner, independent event professional, independent planner, or meeting planner.


Program Description

The Meeting and Event Management program will prepare you for a highly responsible entry-level position in the convention, conference, and meeting industry. You will enroll in courses that will provide the basic competencies to launch a career as a meeting event professional. A variety of courses will provide you with knowledge in many areas including contract law, negotiations, convention, conference and meeting facilities management, financial management, problem solving/decision-making and communications. As a graduate, you will find career opportunities with professional associations, corporations, conference centers, hotels, resorts and special event venues.


Program/Plan Admission Requirements


Program Outcomes

Upon successful completion of this program, you will be able to:

  • Design a meeting request for proposal.
  • Create meeting timeline and checklist.
  • Analyze a meeting to identify sponsorship and fundraising opportunities.
  • Determine important criteria in selecting a facility within a specific destination.
  • Analyze program goals and objectives.
  • Construct a meeting budget.
  • Develop critical negotiation skills.
  • Analyze contracts.
  • Develop contingency plans.
  • Identify housing, registration, food, beverage, and transportation resources and strategies.
  • Determine critical elements in coordinating a trade show.
  • Demonstrate professional practices used to plan and implement incentive programs and special events.
  • Develop post-program evaluations to include attendee feedback, final program expenses and cost savings, Return on Investment, and Return on Objective reports.

Program Offered at This Location
  • Appleton-1825 N. Bluemound Drive

Helpful High School Courses

High School courses in English, speech, business, computer software, and marketing will be useful.


Contact Us

For additional program/admission information, View Program Plan.


Will my credits transfer to a 4-year college?


Students must follow the program curriculum in place at the time of enrollment into the program.
If you have questions, contact your advisor.

2014-15 Educational Program