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Marketing Made Lean 

A four-part marketing series for micro and small businesses

The FVTC Venture Center Team has developed a 4-part, 16 hour workshop series, Marketing Made Lean (MML). Marketing Made Lean will enable you to gain and retain customers while increasing sales and profit.

You will:

  1. Increase customers, sales and profits!
  2. Solidify your value proposition and align products/services with meeting customer’s needs, wants or jobs to be done.
  3. Identify current and potential customer segments, and learn to identify customers based
    on the 80/20 principle in order to maximize your marketing resources while driving sales
    and profits.
  4. Explore and further develop your marketing channels.
  5. Create customer service strategies.
  6. Develop your marketing budget and implementation plan.
  7. Learn from and network with marketing experts during the monthly marketing coaching calls.


The Marketing Made Lean series incorporates solid marketing fundamentals with other disciplines including Lean; and design tools like the Value Proposition Canvas to create an interactive, intense, impactful, workshop. You’ll learn to use techniques for gathering customer insights, and feedback to increase brand awareness. We’ll build on the traditional 4Ps of marketing and introduce you to Entrepreneurial Marketing and the 4Cs. We’ll help you identify your best customers and share tactics for driving referrals. You’ll participate in hands-on activities designed to reinforce concepts and create a lean marketing plan complete with budgets and expected Return-on-Investment.

Each Marketing Made Lean weekly workshop is 4 hours and builds upon the previous week’s learning. The series includes facilitated instruction, books, tools, canvases, worksheets, templates, a marketing expert call-in series and refreshments. Included with your registration is one-on-one coaching during the series and after the series has ended, you join the monthly, one-hour, Marketing Made Lean call-in to learn from marketing experts, get answers to your current marketing questions, discuss marketing challenges/ successes, and network with other business owners. You will have time during each workshop to develop your strategies, tactics, budgets and lean marketing plan.

The approach for each week

Week 1: Defining your Business Purpose & Reconnecting with your Vision

  • Why are you in business? Align your vision, mission & values
  • Using the Value Proposition Canvas to align your value proposition with your
    targeted customer segments
  • Pricing Strategy and Break-even
  • What is your competitive advantage?

Week 2: Positioning & Developing Marketing Channels

  • What marketing channels exist?
  • What are the best channels for you to market your business?
  • Exploring inbound and outbound strategies
  • Resources, activities and partnerships

Week 3: Customer Relationship Strategies

  • How do you value your customers?
  • Getting feedback from your customers
  • Create your customer service creed
  • Test measurement tools

Week 4: Marketing ROI, Strategic Plan & Implementation

  • Create your marketing budget
  • How do you know if your marketing efforts are working? Measuring your success.
  • Pulling it all together: Your strategic marketing plan
  • Implementation, Assessment & Pivoting

The Marketing Made Lean workshop is held each month in 2014 beginning in March.
Reserve your seat today! Apply Here>>


Program Schedule:


Date
Time
Location
Register
Fridays, April 25 -
May 16, 2014

9:00 am -
1:00 pm
E-Hub,
Green Bay, WI
Show Details
Mondays, April 28 -
May 29, 2014

5:00 pm -
9:00 pm
NWTC Marinette Campus,
Marinette, WI

Show Details
Tuesdays, April 29 -
May 30, 2014

10:00 am -
2:00 pm
NWTC Marinette Campus,
Marinette, WI

Show Details
Thursdays, May 1 -
22, 2014
8:00 am -
12:00 pm
FVTC D.J. Bordini Center,
Appleton, WI

Show Details
Thursdays, May 1 -
22, 2014

5:00 pm -
9:00 pm
NWTC Shawano Regional Center,
Shawano, WI

Show Details
Fridays, May 2 -
23, 2014

7:30 am -
11:30 am
FVTC Waupaca Regional Center,
Waupaca, WI
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Tuesdays, May 6 - 27, 2014
5:30 pm -
9:30 pm
Oshkosh Riverside Campus,
Oshkosh, WI

Show Details
Mondays, June 2 -
23, 2014
5:30 pm -
9:30 pm
FVTC D.J. Bordini Center,
Appleton, WI

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Wednesdays, June 4 - 25, 2014
1:00 pm -
5:00 pm
Oshkosh Riverside Campus,
Oshkosh, WI

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Tuesdays, July 8 -
29, 2014
1:00 pm -
5:00 pm
FVTC D.J. Bordini Center,
Appleton, WI

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Thursdays, July 10 - 31, 2014
8:00 am -
12:00 pm
Oshkosh Riverside Campus,
Oshkosh, WI

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Mondays, August 4 - 25, 2014
1:00 pm -
5:00 pm
Oshkosh Riverside Campus,
Oshkosh, WI

Show Details
Wednesdays, August 6 -
27, 2014
8:00 am -
12:00 pm
FVTC D.J. Bordini Center,
Appleton, WI
Show Details

Program Cost:


Marketing Made Lean is $249.00. You can apply for a $50.00 grant and secure your seat for $199.00.
All refreshments, materials, books and one-on-one coaching are included.

Apply Here or  call: (920) 996-2949



Sponsors & Partners:


Marketing Made Lean is sponsored in part, by a generous grant from the Sam's Club & NACCE Shared Vision for Small Business Competition and in partnership with NWTC's Entrepreneur Resource Center, Urban Hope Entrepreneurship Center, the UW-Oshkosh, UW-Green Bay and UW-Stevens Point Small Business Development Centers.

Sams Club
 NACCE
 SBDC Venture Center Logo
Urban Hope
NWTC Entrepreneurs


Marketing Made Lean


To discuss the Marketing Made Lean program, contact:

Fox Valley Technical College - Venture Center
P: (920) 735-5709 | F: (920) 735-4771
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   Maintained by:

   Jill Seidl

   Last Modified:
   4/4/2014 1:37:18 PM

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