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Thriving Local: Food Entrepreneurship Training

A business training series for growers, processors and purveyors of local food.

This training series targets entrepreneurs who have started or are thinking about starting a food-related venture that is not tied to large-scale, commodity-style production or sales. The materials are specifically designed for individuals who are pursuing innovative ideas and enhanced marketing opportunities within the local food eco-system. The 10-session series is delivered over 13 weeks via live, in-class instruction, lab sessions and one-on-one coaching.

Additional Information

Learn About
  • Understanding and developing a mission statement, goals and objectives
  • The planning process
  • Identifying and selecting a legal structure for your business
  • How to understand the concept of managing human resources
  • Marketing issues and the day-to-day impact on company profitability
  • Examining preliminary production potential
  • Promotional tools and select the most effective mix for your business
Training Outline

Session 1: Take Stock of Your Resources

Session 2: Basic Equipment Required: Planning & Research

Session 3: The Legal Terrain

Session 4: Manage from the Ground Up

Session 5: Business Plan Work Lab

Session 6: Plant it, Grow It, MARKET It!

Session 7: Business Plan Work Lab

Session 8: Reap the Benefits-Marketing Strategies

Session 9: Get Your Budgets in Line

Session 10: Analyze THESE: Cash Flow & Financial Statements

Session 11: Cultivate Your Money Resources

Session 12: Business Plan Work Lab

Session 13: Harvest Your Future

Grant Application

[Venture Center Grant Application](

[Waupaca County Grant Application](

[Buy Local, Buy Wisconsin (BLBW) Grant](

Instructor & Presenter Bios

**Andrew Sell**, Adjunct Instructor, Venture Center

Andrew is a successful entrepreneur and co-founder of Gourmet Grassfed. A tireless advocate for sustainable food systems, Andrew has worked personally with producers, processors, distributors, restaurants, educators and both Government and Non-Government Organizations to increase the availability of local food while streamlining and maximizing efficiencies in the supply chain. Andrew is most passionate about connecting people with their innate skills and helping them discover and pursue their vocation. He lives on a small, bio-intensive farm outside of Omro with his talented graphic artist/homesteader wife Rebekah and their 4 children.

Business and Industry Services

Fox Valley Technical College
Business & Industry Services
D. J. Bordini Center
5 N. Systems Drive
P.O. Box 2277
Appleton, WI 54912-2277

P: 888-458-0449
P: 920-735-2525
F: 920-735-4771

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