Printed on 3/4/2024

Public Relations

20-699-7 Certificate (C) 9 Credits Not Financial Aid Eligible Location*: Online

*If general education courses are required, they may be available at multiple locations.

Get the skills you need to effectively communicate with various stakeholders, including customers, clients, employees, shareholders and the media. You’ll also learn about media relations and how to enhance your writing skills. This Public Relations certificate is a valuable tool if you’re looking to enter or advance in the field of public relations, marketing or communications.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Social Media Marketing
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103 OR active in Digital Media plan OR Professional Communications plan OR Public Relations plan
  • Writing for the Media
    10-699-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699100
    • Credits: 3.00

    This course gives students the skills and practice needed to develop various types of communication products for media outlets. Students use journalism strategies to create various types of communication products, including articles, audiovisual scripts, and press releases.

  • Introduction to Mass Communications
    10-801-141
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801141
    • Credits: 3.00

    Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics form the basis of the course.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
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Expected Competencies


For more information visit our Credit For Prior Learning page.