Beyond the Classroom: Win-Win

Toree Crozier at Crossfire Ranch

Beyond the Classroom: Win-Win

Spring 2021

BizSquad students get real-world experience. Organizations get real-world help.     

Many students understand that what they learn is found well beyond the classroom. Marketing student Toree Crozier certainly gets it.

Through BizSquad—a unique FVTC class that provides students with a service-learning opportunity—Toree and her classmates created business solutions and marketing deliverables for three local nonprofit organizations. The finished goods included such things as a new website, a marketing tool kit and a social media marketing strategy. And they did it all in one semester.

“We were exposed to many different occupations as we did this,” Toree says. “We had to be leaders. We had to be followers. We had to create plans, make decisions and work closely with our clients.”

One of BizSquad’s clients was Crossfire Ranch, a facility that provides mentoring and recovery through equine events. The newer nonprofit needed help with social media strategy.

“With so many social media platforms, it can be daunting to manage it all,” says Heidi Gossen from Crossfire Ranch. “BizSquad created a tiered social media plan and broke it down into workable pieces that we can use as we grow. It will help us for years.”

BizSquad Fall 2020

3 organizations helped = $7,214 financial value

  • Crossfire Ranch

  • Friends of Appleton Public Library

  • Neighborhood Partners


Published: Apr 16, 2021

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