Market Ready

Jennifer Hecht

Market Ready

Fall 2016

| By: Britten, Casey

Marketing program grad Jennifer Hecht finds a rewarding career promoting the Fox Cities.

As Convention Services Coordinator for the Fox Cities Convention & Visitors Bureau, 27-year-old Jennifer Hecht is in charge of managing, organizing and supporting area events and tourism. “I love to market the Fox Cities because we have so much to offer convention and meeting groups in the way of unique dining, shopping and entertainment,” she explains.

Hecht, a Neenah native, first attended a traditional four-year college but soon felt she was just another face in the crowd. She had the opposite experience at FVTC. “At the Tech, you get individual attention and all the classes are relevant to the real world,” she states.

The hands-on training and personal instruction set a foundation for Hecht’s future success, but one class assignment in particular was critical to launching her career. “I worked on a research project to gauge customer satisfaction for a local contractor,” she says. “We did the research, analyzed the data and presented a report on where the company was doing well and the areas that needed improvement.” This experience helped the marketing graduate land her first marketing job after graduation with a similar contractor.

After that experience, Hecht advanced her career to work at the Fox Cities Convention & Visitors Bureau. “Within six months at the Bureau I was promoted to group sales manager in charge of promoting the area to several different markets,” she adds. “Since then, I’ve been in charge of email marketing, prospecting for clients and servicing events. We help local businesses provide the best possible experience for our visitors.”

Today, Hecht is juggling work with raising a young family. She highly recommends FVTC as an essential first step toward a great career.

Marketing Possibilities

Marketing professionals play a vital role in the region’s commerce and are in demand. Here is a snapshot of what some recent FVTC Marketing grads are doing:

Department Manager
Marketing Assistant
New Business Coordinator
Sales & Production Leader
On-Air Talent
Business Development Leader
Operations Analyst
Programs Director

18 full-time marketing opportunities posted per month in our region
Wisconsin TechConnect