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Web Marketing

20-104-8 Certificate (C) 20 Credits Not Financial Aid Eligible Locations*: Appleton, Oshkosh

*Some general education courses may be available at multiple locations.

The field of Internet marketing is booming and you can be part of it with this certificate. You’ll explore the principles of marketing and promotion, and how they apply to traditional and Internet environments. You will learn how to create Web pages using HTML, as well as basic Web design using Dreamweaver. Your training also covers how to create effective Web content and graphics using industry best practices. You’ll have a good foundation to start your career in Web marketing.

COURSE LIST

Course Title
Course Number
Credits
Digital Marketing
10-104-100
3
Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Promotion Principles
10-104-147
3
Examines the theory, practice and management of advertising. Uses a comprehensive advertising project to simulate the decisions and practices made in the real environment. Topics include the development of an advertising plan, selecting the media, budgeting, and the relationship of advertising to the marketing problem and the marketing mix.
Prerequisite: Marketing 1, Principles of (10-104-151) or Marketing 1 (10-104-156DE)
Marketing 1, Principles of
10-104-151
3
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Web Site Design Using Dreamweaver
10-152-102
3
Focus is on the layout of web pages, tables, forms, rollovers, DHTML, and CSS using Dreamweaver. Students learn web design standards, elements of good page design, and site management. Skills presented include programming HTML and JavaScript, Cascading Style Sheets, and Flash text all within the Dreamweaver interface.
Prerequisite: Web Development Using HTML (10-152-120)
Web Graphics, Introduction to
10-152-105
3
Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.
Corequisite: Web Development Using HTML (10-152-120) or admitted in the Professional Communications program or Writing for the Web certificate
Web Development Using HTML
10-152-120
2
Presents the foundation skills necessary to create Web pages using HyperText Markup Language (HTML). Covers design concepts, hypertext links, tables, frames and Cascading Style Sheets (CSS).
Writing Content for the Web
10-699-105
3
Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.

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