*Proactive Selling* introduces upselling and cross-selling communication techniques and practices. Skills and content are geared for inbound call and non-sales audiences.
* Research on the value of cross-selling & upselling
* How cross-selling and upselling benefits my customer and my company
* Effective language for cross-sell and upsell
* Six important tips/practices for cross-sell and upsell conversations
* Trial, direct, and assumptive closing techniques