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Sales Fundamentals

*Sales Fundamentals* is a program that teaches participants the essential pieces of a structured, consultative sales approach. In this 18-hour series, we will explore a 7-step process for sales: prepare, build rapport, explore, make the offer, resolve objections, close the sale, and after the sale follow-up/follow-through.

Each step will include discussion and application of specific sales techniques, and communication components necessary to that aspect of the sales process. The concepts are applicable to a variety of sales roles, including individuals who have face-to-face customer contact and those who sell products or services to customers over the phone.

Additional Information

Learn About
  • What influences purchase decisions
  • Horizontal and vertical selling
  • Preparing for your customer
  • Knowing your competition and differentiating yourself
  • Building rapport and trust
  • Asking the *right* questions and actively listening to your customer
  • Handling customer questions and making tailored recommendations
  • Creating a strong value proposition and decoding buying signals
  • Resolving objections to the offer and closing the sale
  • Following up and following through after the sale
Business and Industry Services

Fox Valley Technical College
Business & Industry Services (BIS)
D. J. Bordini Center
5 N. Systems Drive
Appleton, WI 54914-1655
View BIS Calendar

P: 888-458-0449
P: 920-735-2525
F: 920-735-4771

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