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Digital Marketing - Tools, Tactics & Strategies

Hours: 9.00 | Estimated Cost: $149.00

Learn the tools, tactics and strategies that rule digital marketing in todays world. Using the right advertising medium for the right consumer behavior is critical to not wasting money on Google, Facebook or other digital marketing platforms. Email marketing still has the best return on investment, which means that building a list is critical to on-going sustainable sales, but the question of how to build that list persists. In this seminar, you'll explore the various ways to build email lists, how to run ads on Facebook and Google and how to make sure those ads are successful. Learn how to utilize the media to gain search engine optimization (SEO) ranking and build an audience with social media tools and tactics.

Additional Information

Learn About
  • Facebook Advertising
  • Google Advertising
  • Email marketing
  • Digital marketing creative
  • Digital marketing strategies
  • Social media marketing simplified
  • Tracking and analytics
Benefits & Outcomes
  • Develop a digital marketing strategy for any business
  • Develop a timeline and creative execution for digital marketing
  • Build and launch an ad via Facebook or Google
  • Monitor Key Performance Indicators (KPI) to gauge success or failure of a campaign
Business and Industry Services

Fox Valley Technical College
Business & Industry Services (BIS)
D. J. Bordini Center
5 N. Systems Drive
Appleton, WI 54914-1655
View BIS Calendar

P: 888-458-0449
P: 920-735-2525
F: 920-735-4771

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