**Week 1:** *Defining your Business Purpose & Reconnecting with your Vision*
- Why are you in business? Align your vision, mission & values
- Using the Value Proposition Canvas to align your value proposition with your targeted customer segments
- Pricing Strategy and Break-even
- What is your competitive advantage?
**Week 2:** *Positioning & Developing Marketing Channels*
- What marketing channels exist?
- What are the best channels for you to market your business?
- Exploring inbound and outbound strategies
- Resources, activities and partnerships
**Week 3:** *Customer Relationship Strategies*
- How do you value your customers?
- Getting feedback from your customers
- Create your customer service creed
- Test measurement tools
**Week 4:** *Marketing ROI, Strategic Plan & Implementation*
- Create your marketing budget
- How do you know if your marketing efforts are working? Measuring your success.
- Pulling it all together: Your strategic marketing plan
- Implementation, Assessment & Pivoting
For a complimentary consultation, please contact us at (920) 996-2949 or [firstname.lastname@example.org](mailto:email@example.com).