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Communications, Professional

10-699-1 Associate Degree (AAS) 64 Credits Financial Aid Eligible Location*: Online

*Some general education courses may be available at multiple locations.

With this degree, you'll develop expertise in communication and technology. You will use and combine a variety of communication media, including print, audio/visual and Internet. And you’ll gain skills in web graphics, social media, designing and writing web content, video and mobile device publishing. The degree includes a professional internship where you’ll put into practice skills you learned in the classroom.


Technical Studies (40 Credits)

Course Title
Course Number
MS Office Suite, Introduction
Focuses on beginning computer concepts, Windows operating system, Word, Excel, Access, PowerPoint, and the basic integration of the various components of the Microsoft Office Suite application.
Introduction to Professional Communications
Provides new students with firm knowledge of the Professional Communications program. Students will explore the careers associated with this field and work on improving technical writing skills. Technical editing and proofreading will be introduced in this course.
Pre/Corequisite: Written Communication (10-801-195) or English Composition (10-801-136)
Marketing 1, Principles of
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
College Success 1
Encourages students to explore and develop the skills, attitudes and habits leading to academic success. Topics include study skills such as memory devices, test-taking and note-taking; personal development skills including learning style and time management, and orientation to FVTC services and resources.
Web Graphics, Introduction to
Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.
Corequisite: HTML (10-152-120) or admitted in the Professional Communications program or Writing for the Web certificate
Social Media
Introduces social media, such as Facebook, Twitter, LinkedIn and other new media, as used by professional communicators. This 9-week course will stress how to integrate social media for business purposes and apply quality marketing/public relations strategies.
Intercultural Communication
Sensitizes students to the needs and expectations of people of other cultures and introduces skills necessary for effective intercultural communication. Topics include appropriate verbal and nonverbal communication, written communication patterns, business and social etiquette, and intercultural negotiation strategies. Students will also examine universal systems, cultural values and problems associated with language diversity.
Developing Product Documentation
Focuses on the preparation of various types of manuals–procedural and instructional. Skills addressed include layout and design, collaboration and project management.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136
Designing Content for the Web
Focuses on design and delivery of professional quality Web content. Students will learn to incorporate usability in Web page design, terminology, appropriate document file formats and incorporate optimized graphic images.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136
Proposal/Grant Writing
Introduces the skills to evaluate, assess and apply appropriate writing principles in writing grants and proposals. Students will complete this class with direct experience in writing a grant.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136
Video Publishing
Introduces video development and publishing as used by professional communicators. This 9-week course will stress how to integrate video in documentation and websites for business purposes.
Research Methods for Professional Communications
Introduces students to the research phases of professional research and product testing. Students will learn how to conduct and analyze quantitative and qualitative studies, conduct surveys and develop and implement proper usability testing.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136); Technical Reporting (10-801-197) All classes must have a C or better
Writing Content for the Web
Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prerequisite: Written Communication and/or English Composition with a grade of C or better or active in Web Marketing or Entrepreneur Start Online Business certificates
Professional Communications Internship
Provides the fourth semester student with on-the-job experience related to professional communications. Students will be assigned appropriate workplace projects, will help design assessment criteria for the experience, and will be evaluated by the workplace mentors and the practicum instructor after completing a self-assessment of the work during this experience.
Prerequisite: Fourth semester in Professional Communications program or permission of instructor
Information Design
Prepares students to design and manage information using a variety of methods–instructional design strategies, performance support system software and information systems theories. Students will be required to use project management techniques in order to create a simple training session for online delivery and develop a support system using RoboHelp.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136
E-portfolio Development
Focuses on the completion of an e-portfolio as a culminating assessment of student progress throughout the program. Students take away an electronic portfolio of their best work that they can use during their professional careers.
Publishing Content for Mobile Devices
Introduces electronic publishing of ePublications as used by professional communicators. This 9-week course will focus on how to publish content in the ePub format to electronic mobile devices such as the iPad, smart phone, and Nook. Publishing content to the Kindle will also be discussed.

General Studies (21 Credits)

Course Title
Course Number
Oral/Interpersonal Comm
Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
English Composition 1
Designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/English) >= 18 OR Program Prep OR not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER must consult with instructor.
Written Communication
Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
College Mathematics
Designed to review and develop fundamental concepts of mathematics pertinent to the areas of arithmetic and algebra; geometry and trigonometry; and probability and statistics. Special emphasis is placed on problem solving, critical thinking and logical reasoning, making connections, and using calculators.
Prereq: ACCPL Arithmetic >= 65 OR ACT Math >= 18 OR Program Prep OR Not enrolled in a program. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor at the first class.
Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Intro to Psychology
Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Sent) >= 18 OR Program Prep OR Not pursuing a degree. Personal/prof dev students who have not taken ACCUPLACER or ACT must consult with instructor.
Technical Reporting
Focuses on the preparation and presentation of a variety of oral and written technical reports. This course is designed as an advanced communication course for students who have completed at least the prerequisite writing course and a minimum of two semesters of relevant program course work.
Prereq: Written Communication or English Composition 1 with a grade of C or better and a minimum of 24 college credits or enrollment in UW-O Certificate or consent of instructor. Students should take this course in second semester of program courses.

Suggested Electives (3 Credits)

Course Title
Course Number
Digital Marketing
Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Integrated Marketing Communications
Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Training Design and Measurement
Explains the fundamentals of training and development coordination. It includes terminology, levels of learning, matching training providers with organization needs, organizing materials and environments to maximize learning, measuring completion of objectives, and communication with employees.
Employee Training and Development
Identifies training and development skills through practice and skill-building activities. This course focuses on the role of training in the development of facilitation skills, using recognized training methods, and evaluating learning and training processes.
Presents the foundation skills necessary to create Web pages using HyperText Markup Language (HTML). Covers design concepts, hypertext links, tables, frames and Cascading Style Sheets (CSS).


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