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Writing for the Web

20-699-4 Certificate (C) 10 Credits Not Financial Aid Eligible Location*: Online

*Some general education courses may be available at multiple locations.

Learn how to write usable, appropriate content for websites with this certificate. You’ll gain an understanding of search engine optimization (SEO) and social media, and you’ll learn how to insert and properly use graphics and graphics software on websites. Apply these skills in business, education or non-profit organizations.


Course Title
Course Number
Web Graphics, Introduction to
Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.
Writing Content for the Web
Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prerequisite: Written Communication or English Composition with a grade of C or better or active in Web Marketing or Entrepreneur Start Online Business certificates
Designing Content for the Web
Focuses on design and delivery of professional quality Web content. Students will learn to incorporate usability in Web page design, terminology, appropriate document file formats and incorporate optimized graphic images.
Prerequisite: Written Communication (10-801-195) or English Composition (10-801-136
Social Media
Introduces social media, such as Facebook, Twitter, LinkedIn and other new media, as used by professional communicators. This 9-week course will stress how to integrate social media for business purposes and apply quality marketing/public relations strategies.

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