Printed on 4/17/2021

Entrepreneurship and Small Business Management

20-145-7 Certificate (C) 16 Credits Not Financial Aid Eligible Locations*: Appleton, Online

*If general education courses are required, they may be available at multiple locations.

Have you ever dreamed of starting your own business? Or are you in line to take over the family business? This specialized training will give you the foundational skills you’ll need including designing a business model, accounting and finance, marketing and small business leadership. If you’re considering continuing your education, this certificate can be combined with other degree programs.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • QuickBooks Accounting
    10-101-104
    2Credit
    72
    36

    • Instructional Hours: 72
    • Outside Effort Hours: 36
    • Course Number: 10101104
    • Credits: 2.00

    Lays the foundation for students to gain experience using QuickBooks Pro. Students practice creating a company using a chart of accounts, creating vendors and customers, demo payroll, record transactions, and generate and use financial reports. Being familiar with Windows, business experience or completion of an accounting course is helpful. Upon completion of this course, students are eligible to take the QuickBooks Certification exam.

    Coreqs: Principles of Accounting 10101107 or Financial Accounting 1 - 10101180 OR not pursuing a degree
  • Accounting, Principles of
    10-101-107
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10101107
    • Credits: 3.00

    Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Entrepreneurship, Introduction to
    10-145-104
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145104
    • Credits: 3.00

    Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.

  • Building Your Business Model
    10-145-107
    2Credit
    36
    72
    N/A

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10145107
    • Credits: 2.00

    Evaluating and modeling potential new business ventures is the focus of this course. Students will explore and map how a business intends to make money through the four main areas of a business: customers, offer, infrastructure, and financial viability. Through a hands-on, experiential approach students gain a better understanding of how to transform a start-up into a repeatable and scalable business venture.

  • Financial Intelligence for Entrepreneurs
    10-145-116
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145116
    • Credits: 3.00

    Targets prospective and existing entrepreneurs who are not financial managers. Its objective is to help entrepreneurs understand the fundamentals of financial management and analysis that will enable them to better manage the financial resources of their business.

    Prereq: Intro to Entrepreneurship 10145104
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Expected Competencies


For more information visit our Credit For Prior Learning page.
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