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Printed on 8/16/2018

Entrepreneurship and Small Business Management

20-145-7 Certificate (C) 15 Credits Not Financial Aid Eligible Locations*: Appleton, Online

*Some general education courses may be available at multiple locations.

Have you ever dreamed of starting your own business? Or are you in line to take over the family business? This specialized training will give you the foundational skills you’ll need including designing a business model, accounting and finance, marketing and small business leadership. If you’re considering continuing your education, this certificate can be combined with other degree programs.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
QuickBooks Accounting Applications
10-101-102
1Credit
36
18
36 hours in class and estimate 18 hours outside of class. Lays the foundation for students to gain experience using QuickBooks Pro. Students practice creating a company using a chart of accounts, creating vendors and customers, demo payroll, record transactions, and generate and use financial reports. Being familiar with Windows, business experience or completion of an accounting course is helpful.
Coreq: Principles of Accounting (10101107) or Financial Accounting 1 (10101180) OR not pursuing a degree
Accounting, Principles of
10-101-107
3Credit
72
90
72 hours in class and estimate 90 hours outside of class. Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.
Marketing 1, Principles of
10-104-151
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Entrepreneurship, Introduction to
10-145-104
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.
Building Your Business Model
10-145-107
2Credit
36
72
36 hours in class and estimate 72 hours outside of class. Evaluating and modeling potential new business ventures is the focus of this course. Students will explore and map how a business intends to make money through the four main areas of a business: customers, offer, infrastructure, and financial viability. Through a hands-on, experiential approach students gain a better understanding of how to transform a start-up into a repeatable and scalable business venture.
Financial Intelligence for Entrepreneurs
10-145-116
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Targets prospective and existing entrepreneurs who are not financial managers. Its objective is to help entrepreneurs understand the fundamentals of financial management and analysis that will enable them to better manage the financial resources of their business.
Prereq: Introduction to Entrepreneurship (10145104)

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