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Printed on 5/21/2018

Digital Marketing

31-104-5 Technical Diploma (TD) 26 Credits Financial Aid Eligible Locations*: Appleton, Online, Oshkosh

*Some general education courses may be available at multiple locations.

Harness the power of electronic marketing with the Digital Marketing technical diploma. By learning the principles of digital marketing, you’ll be able to effectively communicate marketing messages using targeted campaigns and tactics. You’ll use marketing technology tools to learn how to engage informed target audiences, while delivering business results. Upon graduation, you’ll be able to pursue employment in digital marketing at business to consumer (B2C) and business to business (B2B) organizations.

COURSE LIST

*Course list for reference only. Current students please refer to your individualized program plan or see your advisor.

Occupational Specific (20 Credits)

Course Title
Course Number
Credits
Prior Learning Credit
Eligibility Options
Technology Tools for Marketing
10-103-109
2
Introduces students to the fundamentals of digital image and video production. Students will learn how to edit videos as well as images for web, mobile, social and online advertising. In addition, students will learn how to publish video and images online.
Marketing 1, Principles of
10-104-151
3
Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Digital Marketing
10-104-100
3
Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Prereq: Principles of Marketing 10104151 or not pursuing a degree
Marketing Analytics
10-104-101
3
Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.
Prereq: Principles of Marketing 10104151
Integrated Marketing Communications
10-104-103
3
Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Prereq: Principles of Marketing 10104151
Social Media Marketing Strategy
10-104-108
3
Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.
Prereq: Marketing Principles 10104151 or not pursuing a degree
Writing Content for the Web
10-699-105
3
Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prereq: Written Communication or English Composition or active in Web Marketing Certificate

Occupational Supportive (6 Credits)

Course Title
Course Number
Credits
Prior Learning Credit
Eligibility Options
Written Communication
10-801-195
3
Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.
Oral/Interpersonal Comm
10-801-196
3
Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.

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