- Instructional Hours: 54
- Outside Effort Hours: 108
- Course Number: 10104107
- Credits: 3.00
Learn how to create valuable marketing content that attracts, acquires, and engages target audiences. Students will gain hands-on experience planning and creating written and visual content for websites, blogs, posts, advertisements, videos, audio/podcasts, and email marketing campaigns. Content distribution concepts will be explored including strategies to maximize exposure through owned, earned, and paid media channels.
Prereq: Technology Tools for Marketing, Communication 10103109 AND Marketing 1, Principles of 10104151