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Printed on 3/24/2023

Digital Marketing

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31-104-5 Technical Diploma (TD) Part Time, Full Time 28 Credits Financial Aid Eligible Times of Day: Day, Evening Locations*: Appleton, Online, Oshkosh

*If general education courses are required, they may be available at multiple locations.

Harness the power of electronic marketing with the Digital Marketing technical diploma. By learning the principles of digital marketing, you’ll be able to effectively communicate marketing messages using targeted campaigns and tactics. You’ll use marketing technology tools to learn how to engage informed target audiences, while delivering business results. Upon graduation, you’ll be able to pursue employment in digital marketing at business to consumer (B2C) and business to business (B2B) organizations.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Occupational Specific (22 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Technology Tools for Marketing, Data
    10-103-108
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103108
    • Credits: 2.00

    Focuses on the basics of Microsoft Excel by showing how to work with marketing data sources using formulas and functions for analysis. Students will gain Microsoft Excel skills to apply pivot tables, different lookup types, basic troubleshooting and data manipulation commands.

  • Technology Tools for Marketing, Communication
    10-103-109
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103109
    • Credits: 2.00

    Introduces students to the fundamentals of digital image and video production. Students will learn how to edit videos as well as images for web, mobile, social and online advertising. In addition, students will learn how to publish video and images online.

  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00

    Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103; OR active in Professional Communications plan OR Digital Marketing plan
  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Marketing Analytics
    10-104-101
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104101
    • Credits: 3.00

    Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.

    Prereq: Marketing 1, Principles of 10104151; Coreq: Technology Tools for Marketing, Data 10103108
  • Integrated Marketing Communications
    10-104-103
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00

    Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.

    Prereq: Marketing 1, Principles of 10104151 OR active in Digital Marketing plan
  • Social Media Marketing Strategy
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103 OR active in Digital Media plan OR Professional Communications plan OR Public Relations plan
  • Writing Content for the Web
    10-699-105
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699105
    • Credits: 3.00

    Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.

    Prereq: Written Communication 10801195 or English Composition 10801136

    Occupational Supportive (6 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
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Expected Competencies

For more information visit our Credit For Prior Learning page.