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Printed on 11/13/2018

Digital Marketing

31-104-5 Technical Diploma (TD) 26 Credits Financial Aid Eligible Locations*: Appleton, Online, Oshkosh

*Some general education courses may be available at multiple locations.

Harness the power of electronic marketing with the Digital Marketing technical diploma. By learning the principles of digital marketing, you’ll be able to effectively communicate marketing messages using targeted campaigns and tactics. You’ll use marketing technology tools to learn how to engage informed target audiences, while delivering business results. Upon graduation, you’ll be able to pursue employment in digital marketing at business to consumer (B2C) and business to business (B2B) organizations.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

Occupational Specific (20 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
Technology Tools for Marketing
10-103-109
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Introduces students to the fundamentals of digital image and video production. Students will learn how to edit videos as well as images for web, mobile, social and online advertising. In addition, students will learn how to publish video and images online.
Marketing 1, Principles of
10-104-151
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Digital Marketing
10-104-100
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Prereq: Principles of Marketing 10104151 or not pursuing a degree
Marketing Analytics
10-104-101
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.
Prereq: Principles of Marketing 10104151
Integrated Marketing Communications
10-104-103
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Prereq: Principles of Marketing 10104151
Social Media Marketing Strategy
10-104-108
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.
Prereq: Marketing Principles 10104151 or not pursuing a degree
Writing Content for the Web
10-699-105
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prereq: Written Communication or English Composition or active in Web Marketing Certificate

Occupational Supportive (6 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
Written Communication
10-801-195
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
Oral/Interpersonal Comm
10-801-196
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

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