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Printed on 9/22/2023

Business Management

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10-102-3 Associate Degree (AAS) Part Time, Full Time 62 Credits Financial Aid Eligible Times of Day: Day, Evening Start in October, Also Offered in Accelerated Format Locations*: Appleton, Chilton, Clintonville, Online, Oshkosh, Waupaca, Wautoma

*If general education courses are required, they may be available at multiple locations.

Do you tend to take charge in group settings? Do people say you are a natural leader? This degree will give you the skills for employment in a variety of business settings or help you start your own company. You’ll learn management theory, human resources management, accounting and other quantitative methods, organization and production, marketing and business decision making. You’ll become a successful supervisor, able to solve problems and control costs. An internship will help you practice and hone your skills in a real-world business environment.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (41 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Accounting, Principles of
    10-101-107
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10101107
    • Credits: 3.00

    Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

  • MS Office Suite, Introduction
    10-103-120
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103120
    • Credits: 2.00

    Provides an opportunity to gain technical skills employers are seeking, by using the features in Outlook, Word, Excel, and PowerPoint. Through hands-on course work, students will be able to integrate Word, Excel and PowerPoint.

  • Human Resources, Introduction to
    10-116-193
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10116193
    • Credits: 3.00

    Covers human resources planning and processes. Topics include human resource development, employee selection, performance appraisals, compensation, training, labor relations, motivation, teamwork and introduces employment related laws.

  • Business Law 1
    10-102-103
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102103
    • Credits: 3.00

    Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.

  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Supervision
    10-196-191
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196191
    • Credits: 3.00

    Uses a practical approach to training people in the basics of supervision and management. This course emphasizes the application of theory and covers management functions, the skills needed to perform those functions, the history of management, contemporary management trends, ethics, communication and total quality management.

  • Sales Principles
    10-104-117
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104117
    • Credits: 3.00

    Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.

  • Business Career Planning
    10-106-199
    1Credit
    27
    27

    • Instructional Hours: 27
    • Outside Effort Hours: 27
    • Course Number: 10106199
    • Credits: 1.00

    Provides students with information and tools to prepare for a Business career. Students will demonstrate professionalism and develop professional employment documents, business communications, and interview strategies.

    Prereq: Minimum 9 college credits OR active in Office Assistant plan
  • Business Ethics
    10-116-155
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10116155
    • Credits: 3.00

    Explores ethical considerations and sustainability issues across business areas such as human resources, accounting and marketing. Examines the differences between legal and ethical decision making.

    Coreq: College Success: On Course 10890100 ONLY for students in Human Resources plan
  • Cost Controls and Budgeting
    10-196-110
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196110
    • Credits: 3.00

    Examines how financial information is interpreted and applied by supervisors/managers in planning and controlling business activities. This managerial accounting course emphasizes the budgeting process.

  • Problem Solving
    10-196-131
    2Credit
    36
    72

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10196131
    • Credits: 2.00

    Presents basic problem-solving techniques. Emphasizes the importance of identifying the real problem, identifying the causes, looking at alternative solutions, arriving at a solution and following up to ensure implementation.

  • Spreadsheets, Beginning
    10-101-145
    1Credit
    36
    18

    • Instructional Hours: 36
    • Outside Effort Hours: 18
    • Course Number: 10101145
    • Credits: 1.00

    Covers developing, constructing and printing basic business-related worksheets and reports using spreadsheet software. Students create, modify and print various charts based on worksheet data.

    Coreq: MS Office Suite, Intro 10103120; OR Microcomputer Applications 10107150; OR not pursuing a degree; OR active in Agricultural Accounting CERT
  • Business Management Internship
    10-102-106
    2Credit
    144
    0
    N/A

    • Instructional Hours: 144
    • Outside Effort Hours: 0
    • Course Number: 10102106
    • Credits: 2.00

    Student obtains and completes an on-the-job supervised work experience in a business. Each student completes a minimum of 144 hours of work experience and participates in on-line course activities. Course is designed for the student to take during the final semester of the program.

  • Leadership Development
    10-196-190
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196190
    • Credits: 3.00

    Covers the supervisor's role in leadership effectiveness. Topics include theories of leadership, development and implementation of teams, impact of leadership style, philosophy of corporate culture and leadership in the global marketplace.

    Select a total of 3 credits from these options
  • Effective Business Practice
    10-106-118
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10106118
    • Credits: 3.00
     Focuses on business soft skills to provide students with the ability to conduct themselves in the business world with confidence.
  • Contemporary Business Issues
    10-196-108
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196108
    • Credits: 3.00
     Provides the skills and tools necessary to enhance professional success related to contemporary business issues and challenges of a manager/supervisor. Learners will demonstrate the application of professionalism, business communication and ethics, conceptual skills, critical thinking skills and contemporary workplace issues.
    Select a total of 3 credits from these options
  • Business, Introduction to
    10-102-112
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102112
    • Credits: 3.00
     Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.
  • Entrepreneurship, Introduction to
    10-145-104
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145104
    • Credits: 3.00
     Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.

    General Studies (15 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Math w Business Apps
    10-804-123
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10804123
    • Credits: 3.00

    Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.

    Prereq: Arith – HS GPA 2.75+ OR ACPL 46+, Next Gen 250+, ACT Math 16+ OR Arith Prep 10834109 OR Not pursuing a degree
  • Intro to Psychology
    10-809-198
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809198
    • Credits: 3.00

    Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Economics
    10-809-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809195
    • Credits: 3.00

    This course is designed to give an overview of microeconomics, macroeconomics, and international economics. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

Suggested Electives (6 Credits)

Choose 6 credits from one Focus Area below

Entrepreneurship Focus Area
  • Entrepreneurial Thinking
    10-145-115
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145115
    • Credits: 3.00
     Engages participants in fundamental aspects of an entrepreneurial mindset as an essential life skill. Course draws upon concepts of entrepreneurial thought/process, and features real-world "unlikely" entrepreneurs who overcame challenges by embracing an entrepreneurial mindset. Experiential learning is obtained through identifying "problems", finding solutions, and making connections beyond the classroom.
  • Financial Intelligence for Entrepreneurs
    10-145-116
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145116
    • Credits: 3.00
     Targets prospective and existing entrepreneurs who are not financial managers. Its objective is to help entrepreneurs understand the fundamentals of financial management and analysis that will enable them to better manage the financial resources of their business.
    Prereq: Intro to Entrepreneurship 10145104

Financial Focus Area
  • QuickBooks Accounting Online
    10-101-104
    2Credit
    72
    36
    • Instructional Hours: 72
    • Outside Effort Hours: 36
    • Course Number: 10101104
    • Credits: 2.00
     Lays the foundation for students to gain experience using QuickBooks Pro. Students practice creating a company using a chart of accounts, creating vendors and customers, demo payroll, record transactions, and generate and use financial reports. Being familiar with Windows, business experience or completion of an accounting course is helpful. Upon completion of this course, students are eligible to take the QuickBooks Certification exam.
    Coreqs: Principles of Accounting 10101107 OR Financial Accounting 1 - 10101180 OR not pursuing a degree
  • Money and Banking, Introduction to
    10-114-124
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10114124
    • Credits: 3.00
     Provides a study of money and its creation, monetary systems, the operation of the Federal Reserve System, commercial banking systems and international monetary problems. It also examines the factors that determine the value of money and the operation of the banking system in relation to price level, employment, savings and investment, and economic activity.
  • Financial Planning
    10-114-175
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10114175
    • Credits: 3.00
     Approaches planning from the perspective of an individual who applies specific financial concepts and principles to setting financial goals, choosing a career, budgeting and cash flow management. Topics include credit, income taxes, asset protection, investments, retirement and estate planning.
  • Financial Accounting 1
    10-101-180
    4Credit
    81
    135
    N/A
    • Instructional Hours: 81
    • Outside Effort Hours: 135
    • Course Number: 10101180
    • Credits: 4.00
     Prepares students to analyze, record, summarize and interpret accounting information. The course focuses on business transactions, financial statements, merchandising, inventory, special journals, internal controls, receivables, plant assets and payroll.

Global Focus Area
  • International Professional Field Studies
    10-140-100
    3Credit
    162
    36
    N/A
    • Instructional Hours: 162
    • Outside Effort Hours: 36
    • Course Number: 10140100
    • Credits: 3.00
     Provides students with an opportunity to study/work in their program area in a foreign country. They learn the fundamentals of the language spoken in the country they are visiting as well as gain an understanding of the values and behaviors of a different society and workplace.
  • Global Leadership & Professional Development
    10-140-164
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10140164
    • Credits: 3.00
     This course emphasizes global leadership and professional development, focusing on academics, professionalism, and personal growth. Students will learn about key global leadership principles and how to apply the principles to their personal, professional, and academic life. The course provides training for future “agents of change” professionals with global awareness.
  • Intercultural Relations
    10-141-166
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10141166
    • Credits: 3.00
     Prepare for today's increasingly global and diverse workplace by developing your intercultural competence.  Explore the impact of culture on work behavior and professional relations, evaluate workplace cultural scenarios, and build a practical set of tools to effectively and appropriately interact across cultures in order to excel in today's business environment.
  • Elective: Choice of Foreign Language
    10-802-991
    3Credit
    0
    0
    N/A
    • Instructional Hours: 0
    • Outside Effort Hours: 0
    • Course Number: 10802991
    • Credits: 3.00
     Choice of Foreign Language such as: Arabic, Chinese, English, French, German, Hmong, Italian, Japanese, Polish, Portuguese, Russian, Spanish

Marketing Focus Area
  • Professional Sales
    10-104-118
    2Credit
    54
    54
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104118
    • Credits: 2.00
     Examines the steps involved in the sales process and implements them through organized sales activities and role plays. Emphasizes sales techniques in Business to Business (B2B) and Business to Consumer (B2C) markets, sales meeting management, writing sales proposals, and creating sales collateral to assist in sales presentations.
    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan
  • Sales Strategy
    10-104-119
    2Credit
    54
    54
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104119
    • Credits: 2.00
     Explores contemporary sales methods and how they are used as part of a company’s business development plan. The sales methods will include social selling, digital networking strategies, and relationship management using CRM and project management software. Strategic business development planning will focus on customer acquisition, sales expansion, negotiation, and sales management principles.
    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan OR not pursuing a degree
  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00
     Focuses on best practices for web site analysis, usability and site conversion. Students will learn how to apply basic UX (usability) concepts, site analysis data, search engine optimization (SEO), and email marketing to attract, grow and retain customers.
    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103; OR active in Professional Communications plan OR Digital Marketing plan
  • Promotion Principles
    10-104-103
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00
     Introduces the concept of integrated marketing communications. Students will apply communication and creative theory to develop strategies, plans, campaigns, and tactics that support marketing goals. The course will explore major promotional mix tools including branding, advertising, sales promotion, public relations, and digital marketing.
    Prereq: Marketing 1, Principles of 10104151 OR active in Digital Marketing plan
  • Social Media Marketing
    10-104-108
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00
     Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.
    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103 OR active in Digital Media plan OR Professional Communications plan OR Public Relations plan

Operations Focus Area
  • Microsoft Outlook
    10-106-113
    2Credit
    54
    54
    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10106113
    • Credits: 2.00
     Introduces students to email communication, appointments, and meeting scheduling within Microsoft Outlook. In addition, students will learn and explore various customization options available within Microsoft Outlook.
  • Lean Tools
    10-623-195
    2Credit
    36
    72
    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10623195
    • Credits: 2.00
     Introduces useful tools to use when implementing Lean in your organization. Major course topics include team building, lean tools and project management.
  • Business Presentation Techniques
    10-106-178
    3Credit
    54
    108
    N/A
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10106178
    • Credits: 3.00
     Develops skills to prepare, support, and facilitate effective business presentations. Students develop skills to present themselves and design powerful in-person and virtual presentations.
  • Project Management, Intro to
    10-196-188
    3Credit
    54
    108
    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196188
    • Credits: 3.00
     Focuses on how to apply the skills and tools necessary to design, implement and evaluate formal projects. Each learner will write a project proposal, work with project teams, sequence project tasks, develop project budgets, identify project resources, implement the project, chart project progress, deal with variations, evaluate the project, and use various technology in these processes.
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Expected Competencies

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