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Printed on 8/20/2018

Communications, Professional

10-699-1 Associate Degree (AAS) 64 Credits Financial Aid Eligible Location*: Online

*Some general education courses may be available at multiple locations.

With this degree, you'll develop expertise in communication and technology. You will use and combine a variety of communication media, including print, audio/visual and Internet. And you’ll gain skills in web graphics, social media, designing and writing web content, technical writing, video and mobile device publishing. The degree includes a professional internship where you’ll put into practice skills you learned in the classroom.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

Technical Studies (40 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
MS Office Suite, Introduction
10-103-120
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Provides an opportunity to gain technical skills employers are seeking, by using the features in Outlook, Word, Excel, and PowerPoint. Through hand- on course work, students will be able to integrate Word, Excel and PowerPoint.
Marketing 1, Principles of
10-104-151
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Web Graphics, Introduction to
10-152-105
3Credit
72
90
72 hours in class and estimate 90 hours outside of class. Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.
College Success: On Course
10-890-100
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. On Course helps you learn a number of proven strategies for creating greater academic, professional and personal success. You will discover how to create a rich, fulfilling life by developing new beliefs and behaviors. College Success: On Course empowers you to make wise choices in your academic and personal life which leads to improved experiences and outcomes.
Intercultural Communication
10-699-102
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Sensitizes students to the needs and expectations of people of other cultures and introduces skills necessary for effective intercultural communication. Topics include appropriate verbal and nonverbal communication, written communication patterns, business and social etiquette, and intercultural negotiation strategies. Students will also examine universal systems, cultural values and problems associated with language diversity.
Introduction to Professional Communications
10-699-112
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides new students with firm knowledge of the Professional Communications program. Students will explore the careers associated with this field and work on improving technical writing skills. Technical editing and proofreading will be introduced in this course.
Coreq: Written Communication (10801195) or English Composition (10801136)
Introduction to Social Media
10-699-121
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. Introduces social media, such as Facebook, Twitter, LinkedIn and other new media, as used by professional communicators. This 9-week course will stress how to integrate social media for business purposes.
Video Publishing
10-699-123
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. Introduces video development and publishing as used by professional communicators. This 9-week course will stress how to integrate video in documentation and websites for business purposes.
Designing Content for the Web
10-699-117
3Credit
72
63
72 hours in class and estimate 63 hours outside of class. Focuses on design and delivery of professional quality Web content. Students will learn to incorporate usability in Web page design, terminology, appropriate document file formats and incorporate optimized graphic images.
Prereq: Written Communication (10801195) or English Composition (10801136)
Information Design
10-699-120
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Prepares students to design and manage information using a variety of methods–instructional design strategies, performance support system software and information systems theories. Students will be required to use project management techniques in order to create a simple training session for online delivery and develop a support system or document using a content management system or help authoring tool.
Prereq: Written Communication (10801195) or English Composition (10801136)
Publishing Content for Mobile Devices
10-699-122
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. Introduces electronic publishing of ePublications as used by professional communicators. This 9-week course will focus on how to publish content in the ePub format to electronic mobile devices such as the iPad, smart phone, and Nook. Publishing content to the Kindle will also be discussed.
Research Methods for Professional Communications
10-699-104
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces students to the research phases of professional research and product testing. Students will learn how to conduct and analyze quantitative and qualitative studies, conduct surveys and develop and implement proper usability testing.
Prereq: Written Communication (10801195) or English Composition (10801136); Technical Reporting (10801197) All classes must have a C or better
Writing Content for the Web
10-699-105
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prereq: Written Communication or English Composition or active in Web Marketing Certificate
Proposal/Grant Writing
10-699-106
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces the skills to evaluate, assess and apply appropriate writing principles in writing grants and proposals. Students will complete this class with direct experience in writing a grant.
Prereq: Written Communication (10801195) or English Composition (10801136)
Developing Product Documentation
10-699-116
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on the preparation of various types of manuals–procedural and instructional. Skills addressed include layout and design, collaboration and project management.
Prereq: Written Communication (10801195) or English Composition (10801136)
Professional Communications Internship
10-699-141
3Credit
216
0
216 hours in class and estimate 0 hours outside of class. Provides the fourth semester student with on-the-job experience related to professional communications. Students will be assigned appropriate workplace projects, will help design assessment criteria for the experience, and will be evaluated by the workplace mentors and the practicum instructor after completing a self-assessment of the work during this experience.
Prerequisite: Fourth semester in Professional Communications program or permission of instructor
E-portfolio Development
10-699-142
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. Focuses on the completion of an e-portfolio as a culminating assessment of student progress throughout the program. Students take away an electronic portfolio of their best work that they can use during their professional careers.

General Studies (21 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
English Composition 1
10-801-136
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Designed for learners to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research and format documents using standard guidelines. Individuals will develop critical reading skills through analysis of various written documents.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/English) >= 18 OR Program Prep OR not pursuing a degree.
Oral/Interpersonal Comm
10-801-196
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.
Written Communication
10-801-195
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.
Economics
10-809-195
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.
Technical Reporting
10-801-197
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on the preparation and presentation of a variety of oral and written technical reports. This course is designed as an advanced communication course for students who have completed at least the prerequisite writing course and a minimum of two semesters of relevant program course work.
Prereq: Written Comm or English Comp 1 with a C or better and a minimum of 24 college credits OR active in UW-O Cert. AODA students have additional coreq of Assessment & Diagnosis of Substance Abuse. OTA students have prereq of Intro to OT.
College Mathematics
10-804-107
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Designed to review and develop fundamental concepts of mathematics in the areas of algebra, geometry, trigonometry, measurement and data. Special emphasis is placed on problem solving, critical thinking and logical reasoning, making connections, and using calculators.
Prereq: ACCPL Arithmetic >= 65 OR ACT Math >= 18 OR Program Prep OR Not enrolled in a program.
Intro to Psychology
10-809-198
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.
Prereq: ACCPL Reading >= 54 & Sentence >= 83 OR ACT (Read/Engl) >= 18 OR Program Prep OR Not pursuing a degree.

Suggested Electives (3 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
Digital Marketing
10-104-100
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Prereq: Principles of Marketing 10104151 or not pursuing a degree
Integrated Marketing Communications
10-104-103
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Prereq: Principles of Marketing 10104151
Training Design and Measurement
10-116-160
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Explains the fundamentals of training and development coordination. It includes terminology, levels of learning, matching training providers with organization needs, organizing materials and environments to maximize learning, measuring completion of objectives, and communication with employees.
Employee Training and Development
10-196-139
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Identifies training and development skills through practice and skill-building activities. This course focuses on the role of training in the development of facilitation skills, using recognized training methods, and evaluating learning and training processes.
HTML
10-152-120
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Presents the foundation skills necessary to create Web pages using HyperText Markup Language (HTML). Covers design concepts, hypertext links, tables, frames and Cascading Style Sheets (CSS).

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