Printed on 4/12/2021

Communications, Professional

10-699-1 Associate Degree (AAS) Part Time and Full Time 63 Credits Financial Aid Eligible Time of Day: Day and Evening Location*: Online

*If general education courses are required, they may be available at multiple locations.

With this degree, you'll develop expertise in communication and technology. You will use and combine a variety of communication media, including print, audio/visual and Internet. And you’ll gain skills in web graphics, social media, designing and writing web content, technical writing, video and mobile device publishing. The degree includes a professional internship where you’ll put into practice skills you learned in the classroom.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (42 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • MS Office Suite, Introduction
    10-103-120
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103120
    • Credits: 2.00

    Provides an opportunity to gain technical skills employers are seeking, by using the features in Outlook, Word, Excel, and PowerPoint. Through hands-on course work, students will be able to integrate Word, Excel and PowerPoint.

  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Web Graphics, Introduction to
    10-152-105
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10152105
    • Credits: 3.00

    Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.

  • College Success: On Course
    10-890-100
    1Credit
    18
    36

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10890100
    • Credits: 1.00

    On Course helps you learn a number of proven strategies for creating greater academic, professional and personal success. You will discover how to create a rich, fulfilling life by developing new beliefs and behaviors. College Success: On Course empowers you to make wise choices in your academic and personal life which leads to improved experiences and outcomes.

  • Intercultural Communication
    10-699-102
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699102
    • Credits: 3.00

    Sensitizes students to the needs and expectations of people of other cultures and introduces skills necessary for effective intercultural communication. Topics include appropriate verbal and nonverbal communication, written communication patterns, business and social etiquette, and intercultural negotiation strategies. Students will also examine universal systems, cultural values and problems associated with language diversity.

  • Introduction to Professional Communications
    10-699-112
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699112
    • Credits: 3.00

    Provides new students with firm knowledge of the Professional Communications program. Students will explore the careers associated with this field and work on improving technical writing skills. Technical editing and proofreading will be introduced in this course.

    Coreq: Written Communication (10801195) or English Composition (10801136)
  • Video Publishing
    10-699-123
    1Credit
    18
    36

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10699123
    • Credits: 1.00

    Introduces video development and publishing as used by professional communicators. This 9-week course will stress how to integrate video in documentation and websites for business purposes.

  • Social Media Marketing Strategy
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Principles of Marketing 10104151 or not pursuing a degree
  • Designing Content for the Web
    10-699-117
    3Credit
    72
    63
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 63
    • Course Number: 10699117
    • Credits: 3.00

    Focuses on design and delivery of professional quality Web content. Students will learn to incorporate usability in Web page design, terminology, appropriate document file formats and incorporate optimized graphic images.

    Prereq: Written Communication 10801195 or English Composition 10801136 with a C or better; OR not pursuing a degree
  • Information Design
    10-699-120
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699120
    • Credits: 3.00

    Prepares students to design and manage information using a variety of methods–instructional design strategies, performance support system software and information systems theories. Students will be required to use project management techniques in order to create a simple training session for online delivery and develop a support system or document using a content management system or help authoring tool.

    Prereq: Written Communication 10801195 or English Composition 10801136 with a C or better
  • Publishing Content for Mobile Devices
    10-699-122
    1Credit
    18
    36
    N/A

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10699122
    • Credits: 1.00

    Introduces electronic publishing of ePublications as used by professional communicators. This 9-week course will focus on how to publish content in the ePub format to electronic mobile devices such as the iPad, smart phone, and Nook. Publishing content to the Kindle will also be discussed.

  • Research Methods for Professional Communications
    10-699-104
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699104
    • Credits: 3.00

    Introduces students to the research phases of professional research and product testing. Students will learn how to conduct and analyze quantitative and qualitative studies, conduct surveys and develop and implement proper usability testing.

    Prereq: Written Communication 10801195 or English Composition 10801136, AND Technical Reporting 10801197. All classes must have a C or better; OR Not pursing a degree
  • Writing Content for the Web
    10-699-105
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699105
    • Credits: 3.00

    Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.

    Prereq: Written Communication 10801195 or English Composition 10801136
  • Proposal/Grant Writing
    10-699-106
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699106
    • Credits: 3.00

    Introduces the skills to evaluate, assess and apply appropriate writing principles in writing grants and proposals. Students will complete this class with direct experience in writing a grant.

    Prereq: Written Communication 10801195 or English Composition 10801136 with a C or better; OR not pursuing a degree
  • Developing Product Documentation
    10-699-116
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699116
    • Credits: 3.00

    Focuses on the preparation of various types of manuals–procedural and instructional. Skills addressed include layout and design, collaboration and project management.

    Prereq: Written Communication 10801195 or English Composition 10801136 with a C or better
  • Professional Communications Internship
    10-699-141
    3Credit
    216
    0
    N/A

    • Instructional Hours: 216
    • Outside Effort Hours: 0
    • Course Number: 10699141
    • Credits: 3.00

    Provides the fourth semester student with on-the-job experience related to professional communications. Students will be assigned appropriate workplace projects, will help design assessment criteria for the experience, and will be evaluated by the workplace mentors and the practicum instructor after completing a self-assessment of the work during this experience.

    Prerequisite: Fourth semester in Professional Communications program or permission of instructor
  • E-portfolio Development
    10-699-142
    1Credit
    18
    36
    N/A

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10699142
    • Credits: 1.00

    Focuses on the completion of an e-portfolio as a culminating assessment of student progress throughout the program. Students take away an electronic portfolio of their best work that they can use during their professional careers.

    General Studies (18 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Economics
    10-809-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809195
    • Credits: 3.00

    Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Technical Reporting
    10-801-197
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801197
    • Credits: 3.00

    Focuses on the preparation and presentation of a variety of oral and written technical reports. This course is designed as an advanced communication course for students who have completed at least the prerequisite writing course and a minimum of two semesters of relevant program course work.

    Prereq: Written Communication 10801195 or English Composition 10801136 with a C or better; AND minimum 24 college credits or active in UW-O Cert.
  • College Mathematics
    10-804-107
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10804107
    • Credits: 3.00

    Designed to review and develop fundamental concepts of mathematics in the areas of algebra, geometry, trigonometry, measurement and data. Special emphasis is placed on problem solving, critical thinking and logical reasoning, making connections, and using calculators.

    Prereq: Arith – HS GPA 2.75+ OR ACPL 65+, Next Gen 263+, ACT Math 18+ OR Arith Prep 10834109 OR Not pursuing a degree
  • Intro to Psychology
    10-809-198
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809198
    • Credits: 3.00

    Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

    Suggested Electives (3 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00

    Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.

    Prereq: Principles of Marketing 10104151 OR active in Digital Marketing plan OR not pursuing a degree
  • Integrated Marketing Communications
    10-104-103
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00

    Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.

    Prereq: Principles of Marketing 10104151
  • Training Design and Measurement
    10-116-160
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10116160
    • Credits: 3.00

    Explains the fundamentals of training and development coordination. It includes terminology, levels of learning, matching training providers with organization needs, organizing materials and environments to maximize learning, measuring completion of objectives, and communication with employees.

  • Employee Training and Development
    10-196-139
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10196139
    • Credits: 3.00

    Identifies training and development skills through practice and skill-building activities. This course focuses on the role of training in the development of facilitation skills, using recognized training methods, and evaluating learning and training processes.

  • HTML 5
    10-152-101
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10152101
    • Credits: 3.00

    Presents the foundation skills necessary to create Web pages using HyperText Markup Language (HTML). Covers design concepts, hypertext links, tables, frames and Cascading Style Sheets (CSS).

    Coreq: College Success: On Course 10890100 OR admitted to Career and Technical Education Instruction plan OR not pursuing a degree
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Expected Competencies


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