Learn how to write usable, appropriate content for websites with this certificate. You’ll gain an understanding of search engine optimization (SEO) and social media, and you’ll learn how to insert and properly use graphics and graphics software on websites. Apply these skills in business, education or non-profit organizations.
Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.
Web Graphics, Introduction to
72 hours in class and estimate 90 hours outside of class.
Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.
Writing Content for the Web
54 hours in class and estimate 108 hours outside of class.
Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prereq: Written Communication or English Composition or active in Web Marketing Certificate
Designing Content for the Web
72 hours in class and estimate 63 hours outside of class.
Focuses on design and delivery of professional quality Web content. Students will learn to incorporate usability in Web page design, terminology, appropriate document file formats and incorporate optimized graphic images.
Prereq: Written Communication (10801195) or English Composition (10801136)
Introduction to Social Media
18 hours in class and estimate 36 hours outside of class.
Introduces social media, such as Facebook, Twitter, LinkedIn and other new media, as used by professional communicators. This 9-week course will stress how to integrate social media for business purposes.