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Printed on 10/15/2018

Marketing

10-104-3 Associate Degree (AAS) 63 Credits Financial Aid Eligible Locations*: Appleton, Clintonville, Online, Oshkosh

*Some general education courses may be available at multiple locations.

Marketing is an exciting and dynamic part of business that provides you with opportunities in a wide variety of career choices. You may find employment with a manufacturer, wholesaler, hospitality or non-profit firm, or choose to work with new business development and start-ups. Or you may work in retail management, advertising, industrial sales and service, research or purchasing. Through this degree program, you’ll learn the principles of marketing, sales, digital and social media, as well as integrated marketing communications. You’ll also learn to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills. To give you a broad understanding of business, your training will include courses such as accounting, math, law, economics and communications. You’ll have many career options with this degree.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

Technical Studies (42 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
Business, Introduction to
10-102-112
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.
Technology Tools for Marketing
10-103-109
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Introduces students to the fundamentals of digital image and video production. Students will learn how to edit videos as well as images for web, mobile, social and online advertising. In addition, students will learn how to publish video and images online.
Marketing 1, Principles of
10-104-151
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces modern marketing practices. The course examines the role played by marketing in society and covers consumer motivation, market segmentation, product development, advertising and channels of distribution.
Sales Principles
10-104-117
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.
Accounting, Principles of
10-101-107
3Credit
72
90
72 hours in class and estimate 90 hours outside of class. Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.
Digital Marketing
10-104-100
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.
Prereq: Principles of Marketing 10104151 or not pursuing a degree
Integrated Marketing Communications
10-104-103
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.
Prereq: Principles of Marketing 10104151
Professional Sales
10-104-118
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Examines the steps involved in the sales process and implements them through organized sales activities and role plays. Emphasizes sales techniques in B2B and B2C markets, sales meeting management, writing sales proposals, and creating sales collateral to assist in sales presentations.
Prereq: Sales Principles 10104117
Marketing Analytics
10-104-101
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.
Prereq: Principles of Marketing 10104151
Social Media Marketing Strategy
10-104-108
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.
Prereq: Marketing Principles 10104151 or not pursuing a degree
Sales Strategy
10-104-119
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Explores contemporary sales methods and how they are used as part of a company’s business development plan. The sales methods will include social selling, digital networking strategies, and relationship management using CRM and project management software. Strategic business development planning will focus on customer acquisition, sales expansion, negotiation, and sales management principles.
Prereq: Sales Principles 10104117
Business Career Planning
10-106-199
1Credit
27
27
27 hours in class and estimate 27 hours outside of class. Provides students with information and tools to prepare for a Business Internship. Students will demonstrate professionalism and develop professional employment documents, business communications, and interview strategies.
Writing Content for the Web
10-699-105
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.
Prereq: Written Communication or English Composition or active in Web Marketing Certificate
Business Law 1
10-102-103
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.
Marketing Plan Development
10-104-104
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides students the opportunity to apply advanced marketing concepts in a capstone project approach. Emphasizes the development, organization, implementation and control of the marketing plan.
Prereqs: Marketing, Principles of 10104151, Digital Marketing 10104100, and (Integrated Marketing Communications 10104103 OR Promotion Principles 10104147)
Marketing Internship
10-104-126
2Credit
144
0
144 hours in class and estimate 0 hours outside of class. Provides on-the-job training that allows students to apply the theories, skills and techniques studied in the program. Students work a minimum of 144 hours in a marketing-related setting. The internship includes weekly discussions related to employment topics.
Prereq: Business Career Planning 10106199

General Studies (18 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
Written Communication
10-801-195
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
Math w Business Apps
10-804-123
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.
Prereq: Arith – HS GPA 2.75+ OR ACPL 46+, Next Gen 250+, ACT Math 16+ OR Arith Prep 10834109 OR Not pursuing a degree
Oral/Interpersonal Comm
10-801-196
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on developing various communication skills including speaking and listening. Students practice intrapersonal/interpersonal and nonverbal communication skills through oral presentations, group activities and written projects.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
Intro to Psychology
10-809-198
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
Intro to Ethics: Theory & App
10-809-166
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides a basic understanding of ethical theories and uses diverse ethical perspectives to analyze and compare relevant issues. Students will critically evaluate individual, social and/or professional standards of behavior and apply a systematic decision-making process to these situations.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
Economics
10-809-195
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.
Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

Suggested Electives (3 Credits)

Course Title
Course
Number
Credits
Instructional
Hours
Outside Effort
Hours**
Prior Learning
Credit Eligibility
Options
DECA Leadership
10-104-110
1Credit
18
36
18 hours in class and estimate 36 hours outside of class. Helps students to develop their leadership skills through participating in local, state and national Delta Epsilon Chi (DECA) activities. DECA is a national organization for college students preparing for careers in marketing, merchandizing or management.
Entrepreneurship, Introduction to
10-145-104
3Credit
54
108
54 hours in class and estimate 108 hours outside of class. Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.
MS Office Suite, Introduction
10-103-120
2Credit
54
54
54 hours in class and estimate 54 hours outside of class. Provides an opportunity to gain technical skills employers are seeking, by using the features in Outlook, Word, Excel, and PowerPoint. Through hand- on course work, students will be able to integrate Word, Excel and PowerPoint.

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