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Printed on 3/24/2023

Marketing

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10-104-3 Associate Degree (AAS) Part Time, Full Time 63 Credits Financial Aid Eligible Times of Day: Day, Evening Locations*: Appleton, Online, Oshkosh

*If general education courses are required, they may be available at multiple locations.

Marketing is an exciting and dynamic part of business that provides you with opportunities in a wide variety of career choices. You may find employment with a manufacturer, wholesaler, hospitality or non-profit firm, or choose to work with new business development and start-ups. Or you may work in retail management, advertising, industrial sales and service, research or purchasing. Through this degree program, you’ll learn the principles of marketing, sales, digital and social media, as well as integrated marketing communications. You’ll also learn to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills. To give you a broad understanding of business, your training will include courses such as accounting, math, law, economics and communications. You’ll have many career options with this degree.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (44 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Business, Introduction to
    10-102-112
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102112
    • Credits: 3.00

    Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.

  • Technology Tools for Marketing, Communication
    10-103-109
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103109
    • Credits: 2.00

    Introduces students to the fundamentals of digital image and video production. Students will learn how to edit videos as well as images for web, mobile, social and online advertising. In addition, students will learn how to publish video and images online.

  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Sales Principles
    10-104-117
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104117
    • Credits: 3.00

    Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.

  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00

    Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103; OR active in Professional Communications plan OR Digital Marketing plan
  • Integrated Marketing Communications
    10-104-103
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00

    Utilizes processes related to creating strategic communications to build brand equity. Students will develop unified strategies and marketing campaigns, as well as understand the fundamentals of multi-channel advertising and promotions as related to target audiences and the marketing mix.

    Prereq: Marketing 1, Principles of 10104151 OR active in Digital Marketing plan
  • Professional Sales
    10-104-118
    2Credit
    54
    54
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104118
    • Credits: 2.00

    Examines the steps involved in the sales process and implements them through organized sales activities and role plays. Emphasizes sales techniques in Business to Business (B2B) and Business to Consumer (B2C) markets, sales meeting management, writing sales proposals, and creating sales collateral to assist in sales presentations.

    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan
  • Business Law 1
    10-102-103
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102103
    • Credits: 3.00

    Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.

  • Technology Tools for Marketing, Data
    10-103-108
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103108
    • Credits: 2.00

    Focuses on the basics of Microsoft Excel by showing how to work with marketing data sources using formulas and functions for analysis. Students will gain Microsoft Excel skills to apply pivot tables, different lookup types, basic troubleshooting and data manipulation commands.

  • Social Media Marketing Strategy
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103 OR active in Digital Media plan OR Professional Communications plan OR Public Relations plan
  • Business Career Planning
    10-106-199
    1Credit
    27
    27

    • Instructional Hours: 27
    • Outside Effort Hours: 27
    • Course Number: 10106199
    • Credits: 1.00

    Provides students with information and tools to prepare for a Business career. Students will demonstrate professionalism and develop professional employment documents, business communications, and interview strategies.

  • Writing Content for the Web
    10-699-105
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10699105
    • Credits: 3.00

    Focuses on technical writing strategies and methods of designing and writing for Web sites that support the workplace. Current trends in Search Engine Optimization (SEO) will be introduced.

    Prereq: Written Communication 10801195 or English Composition 10801136
  • Accounting, Principles of
    10-101-107
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10101107
    • Credits: 3.00

    Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

  • Marketing Analytics
    10-104-101
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104101
    • Credits: 3.00

    Explores how marketing measurements can validate a business’s marketing programs, operating efficiencies and customer service initiatives. Marketing analytics helps marketers to be more efficient in their careers and minimizes waste and misdirections related to industry data.

    Prereq: Marketing 1, Principles of 10104151; Coreq: Technology Tools for Marketing, Data 10103108
  • Marketing Plan Development
    10-104-104
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104104
    • Credits: 3.00

    Provides students the opportunity to apply advanced marketing concepts in a capstone project approach. Emphasizes the development, organization, implementation and control of the marketing plan.

    Prereq: Marketing 1, Principles of 10104151, Digital Marketing 10104100 AND Promotion Principles 10104103
  • Sales Strategy
    10-104-119
    2Credit
    54
    54
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104119
    • Credits: 2.00

    Explores contemporary sales methods and how they are used as part of a company’s business development plan. The sales methods will include social selling, digital networking strategies, and relationship management using CRM and project management software. Strategic business development planning will focus on customer acquisition, sales expansion, negotiation, and sales management principles.

    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan OR not pursuing a degree
  • Marketing Internship
    10-104-126
    2Credit
    144
    0
    N/A

    • Instructional Hours: 144
    • Outside Effort Hours: 0
    • Course Number: 10104126
    • Credits: 2.00

    Provides on-the-job training that allows students to apply the theories, skills and techniques studied in the program. Students work a minimum of 144 hours in a marketing-related setting. The internship includes weekly discussions related to employment topics.

    Prereq: Business Career Planning 10106199

    General Studies (18 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Math w Business Apps
    10-804-123
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10804123
    • Credits: 3.00

    Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.

    Prereq: Arith – HS GPA 2.75+ OR ACPL 46+, Next Gen 250+, ACT Math 16+ OR Arith Prep 10834109 OR Not pursuing a degree
  • Intro to Ethics: Theory & App
    10-809-166
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809166
    • Credits: 3.00

    Provides a basic understanding of ethical theories and uses diverse ethical perspectives to analyze and compare relevant issues. Students will critically evaluate individual, social and/or professional standards of behavior and apply a systematic decision-making process to these situations.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Economics
    10-809-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809195
    • Credits: 3.00

    This course is designed to give an overview of microeconomics, macroeconomics, and international economics. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Intro to Psychology
    10-809-198
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809198
    • Credits: 3.00

    Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

    Suggested Electives (1 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • DECA Leadership
    10-104-110
    1Credit
    18
    36
    N/A

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10104110
    • Credits: 1.00

    Helps students to develop their leadership skills through participating in local, state and national Delta Epsilon Chi (DECA) activities. DECA is a national organization for college students preparing for careers in marketing, merchandizing or management.

  • Entrepreneurship, Introduction to
    10-145-104
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145104
    • Credits: 3.00

    Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.

  • Marketing Communication Strategy
    10-104-102
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10104102
    • Credits: 3.00

    Provides students with hands-on experience developing marketing communication strategy and tactics (online and offline). Students will plan, recommend and develop marketing content for businesses.

    Prereq: Content Creation 10104107, Digital Marketing 10104100, Social Media Marketing 10104108 AND Professional Sales 10104118
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Expected Competencies

For more information visit our Credit For Prior Learning page.