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Printed on 9/28/2023

Marketing

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10-104-3 Associate Degree (AAS) Part Time, Full Time 62 Credits Financial Aid Eligible Times of Day: Day, Evening Start in October Locations*: Appleton, Online, Oshkosh

*If general education courses are required, they may be available at multiple locations.

Marketing is an exciting and dynamic part of business that provides you with opportunities in a wide variety of career choices. You may find employment with a manufacturer, wholesaler, hospitality or non-profit firm, or choose to work with new business development and start-ups. Or you may work in retail management, advertising, industrial sales and service, research or purchasing. Through this degree program, you’ll learn the principles of marketing, sales, digital and social media, as well as integrated marketing communications. You’ll also learn to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills. To give you a broad understanding of business, your training will include courses such as accounting, math, law, economics and communications. You’ll have many career options with this degree.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (47 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Business, Introduction to
    10-102-112
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102112
    • Credits: 3.00

    Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.

  • Technology Tools for Marketing, Communication
    10-103-109
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103109
    • Credits: 2.00

    Introduces students to the fundamentals of the software used to create video, images and content for mobile, social and online advertising. In addition, students will learn how to publish video and images online.

    Coreq: Marketing 1, Principles of 10104151
  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Sales Principles
    10-104-117
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104117
    • Credits: 3.00

    Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.

  • Promotion Principles
    10-104-103
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00

    Introduces the concept of integrated marketing communications. Students will apply communication and creative theory to develop strategies, plans, campaigns, and tactics that support marketing goals. The course will explore major promotional mix tools including branding, advertising, sales promotion, public relations, and digital marketing.

    Prereq: Marketing 1, Principles of 10104151 OR active in Digital Marketing plan
  • Content Creation
    10-104-107
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104107
    • Credits: 3.00

    Learn how to create valuable marketing content that attracts, acquires, and engages target audiences. Students will gain hands-on experience planning and creating written and visual content for websites, blogs, posts, advertisements, videos, audio/podcasts, and email marketing campaigns. Content distribution concepts will be explored including strategies to maximize exposure through owned, earned, and paid media channels.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Marketing 1, Principles of 10104151
  • Professional Sales
    10-104-118
    2Credit
    54
    54
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104118
    • Credits: 2.00

    Examines the steps involved in the sales process and implements them through organized sales activities and role plays. Emphasizes sales techniques in Business to Business (B2B) and Business to Consumer (B2C) markets, sales meeting management, writing sales proposals, and creating sales collateral to assist in sales presentations.

    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan
  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00

    Focuses on best practices for web site analysis, usability and site conversion. Students will learn how to apply basic UX (usability) concepts, site analysis data, search engine optimization (SEO), and email marketing to attract, grow and retain customers.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103; OR active in Professional Communications plan OR Digital Marketing plan
  • Business Communication
    10-104-106
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104106
    • Credits: 3.00

    Focuses on the set of skills necessary to communicate professionally in sales and marketing careers. Students gain practical experience using tools such as emails, letters, positive and negative message responses, reports and presentations. The course also emphasizes the importance of both verbal and nonverbal communication, business etiquette, and team collaboration in a digital, social, mobile, and diverse global marketplace.

  • Social Media Marketing
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand’s social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Technology Tools for Marketing, Communication 10103109 AND Coreq: Promotion Principles 10104103 OR active in Digital Media plan OR Professional Communications plan OR Public Relations plan
  • Digital Media Buying
    10-104-109
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104109
    • Credits: 3.00

    Provides essential digital media buying framework on how to create an effective strategy that maximizes return on investment. Students will learn how to plan, buy, budget, and optimize digital marketing campaigns.

    Prereq: Promotion Principles 10104103 AND Technology Tools for Marketing, Communication 10103109
  • Business Career Planning
    10-106-199
    1Credit
    27
    27

    • Instructional Hours: 27
    • Outside Effort Hours: 27
    • Course Number: 10106199
    • Credits: 1.00

    Provides students with information and tools to prepare for a Business career. Students will demonstrate professionalism and develop professional employment documents, business communications, and interview strategies.

    Prereq: Minimum 9 college credits OR active in Office Assistant plan
  • Accounting, Principles of
    10-101-107
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10101107
    • Credits: 3.00

    Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

  • Technology Tools for Marketing, Data
    10-103-108
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103108
    • Credits: 2.00

    Focuses on the basics of Microsoft Excel by showing how to work with marketing data sources using formulas and functions for analysis. Students will gain Microsoft Excel skills to apply pivot tables, different lookup types, basic troubleshooting and data manipulation commands.

  • Marketing Analytics
    10-104-101
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104101
    • Credits: 3.00

    Focuses on how websites, social media and online campaign metrics can help businesses manage marketing programs. Students will be exposed to industry analytic tools, trends and concepts.

    Prereq: Marketing 1, Principles of 10104151; Coreq: Technology Tools for Marketing, Data 10103108
  • Marketing Strategy
    10-104-102
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10104102
    • Credits: 3.00

    Students will experience hands-on marketing through a team-based agency model. Through research and analysis, they will develop marketing strategies, tactics, and content to meet the objectives of their real-world business clients. Project management skills, team collaboration and professional development will be emphasized.

    Prereq: Content Creation 10104107, Digital Marketing 10104100, Social Media Marketing 10104108 AND Professional Sales 10104118
  • Sales Strategy
    10-104-119
    2Credit
    54
    54
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10104119
    • Credits: 2.00

    Explores contemporary sales methods and how they are used as part of a company’s business development plan. The sales methods will include social selling, digital networking strategies, and relationship management using CRM and project management software. Strategic business development planning will focus on customer acquisition, sales expansion, negotiation, and sales management principles.

    Prereq: Sales Principles 10104117 OR active in Sales Specialist plan OR not pursuing a degree
  • Marketing Internship
    10-104-126
    2Credit
    144
    0
    N/A

    • Instructional Hours: 144
    • Outside Effort Hours: 0
    • Course Number: 10104126
    • Credits: 2.00

    Provides on-the-job training that allows students to apply the theories, skills and techniques studied in the program. Students work a minimum of 144 hours in a marketing-related setting. The internship includes weekly discussions related to employment topics.

    Prereq: Business Career Planning 10106199

    General Studies (15 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Math w Business Apps
    10-804-123
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10804123
    • Credits: 3.00

    Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.

    Prereq: Arith – HS GPA 2.75+ OR ACPL 46+, Next Gen 250+, ACT Math 16+ OR Arith Prep 10834109 OR Not pursuing a degree
  • Economics
    10-809-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809195
    • Credits: 3.00

    This course is designed to give an overview of microeconomics, macroeconomics, and international economics. Concepts include scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Intro to Psychology
    10-809-198
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809198
    • Credits: 3.00

    Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
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Expected Competencies

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